Welcome to Vella Diamonds. Vella Diamonds respects your privacy and we understand and share your concern about the privacy of your personal information. By visiting the Vella Diamonds Website and continuing use of the website, you are confirming your agreement to the privacy policies described in this Privacy Policy.

Information We Collect

The information that we collect and store depends on the page you are visiting, the activities you choose to participate in, and the services provided. For example, when you place an order and/or sign-up for email communications and updates, we collect and store personal information so that we may provide the products and services that you have ordered or requested. Such information may include your name, address, age, date of birth, gender, education level, email address, telephone and fax numbers, credit card information and information about your interests and activities. You can choose not to provide certain types of information, but that may result in you being unable to use certain features of our Website.

We may also collect and store information about other people that you provide to us.For example, you may submit a person's name and address if you wish us to ship a product as a gift to a friend.

Like most websites, Vella Diamonds also collects information automatically through the use of electronic tools that may be transparent to our visitors. For example, we use ‘cookies’ to obtain certain information whenever your web browser accesses our Website. Such information may include the type of web browser you are using, the operating system of your computer and the domain name of your internet service provider. Among other things, the cookie may store your username and password, sparing you the trouble of having to re-enter the same information every time you visit our Website. In certain cases, you can choose not to provide us with information, for example by setting your browser to refuse to accept cookies. However, doing so may result in you being unable to access certain portions of the site, and we may not be able to fully customize the site’s features according to your preferences. As such, we recommend that you leave cookies on so that we can offer you a better shopping experience.

Use of Information

Like other Web publishers, we collect information to deliver more individualized content and advertising as well as improve your shopping experience with us. We use the information that you provide so that we may provide the products and services that you have ordered or requested. In addition, we may send you (via email or other means) offerings of products or services which we think may be of interest to you or we may ask you to participate in activities such as special surveys. At any time, you can choose to no longer receive any non-transactional emails from Vella Diamonds by accessing our Website to remove and by entering the email address to which the email was originally addressed. You may also unsubscribe from other campaigns that you have previously opted to receive by following the instructions on the bottom of the specific campaign.

We may share your information with others as follows:

1) Affiliate: we may share your information with our affiliated entities, e.g. any corporate subsidiaries or affiliates.

2) Service Providers: as we may use third-party service provider to perform certain services on our behalf, including: shipping, payment processing, billing and collections, mailing, and emailing as well as various customer, tech and operational support.

3) Business Transfer: from time to time as we continue to develop our business, we may sell, buy, merge or partner with other companies or businesses. In such transaction, user information may be among the transferred assets.

4) Legal Matters, Safety: We may share your information to the extent necessary, with regulators, to comply with all applicable laws, regulations and rules, and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order. We also may disclose your information to protect the security of our Site, servers, network systems, and databases, including for fraud prevention purposes. We also may disclose your information as necessary, if we believe that there has been a violation of our Terms of Use, any other legal document or contract related to our services, or the rights of any third party.

You have the following rights with respect to your personal information: (i) you may request for us to release to you our record of personal information; (ii) you may require us to correct any information which is inaccurate; (iii) you may require us to delete any or all of your personal information, although this may limit our ability to provide you with the products and services which you have previously received from us. In any event, we will not retain your personal information beyond the purpose for which it was given to us. All information provided by you will not be used or disclosed, unless it is for the purpose that you provided it for, with your prior consent, or if it is required by law. We may also share the information we collected with our parent, affiliate and subsidiary companies, for the purposes described in this Privacy Policy, including to communicate with you about products and services, offers, events and promotions that may be of interest to you. If we do share such personal information with a third party, we will require that the recipient protect that information in a manner consistent with this Privacy Policy. However, we cannot guarantee how such a third party will use the personal information.

The personal information which you provide to us is an asset of the company and may be included in the assets transferred to an acquirer if we are acquired by a third party. In the event of such a transfer, any personal information transferred shall remain subject to the terms and conditions contained in this Privacy Policy.

Children’s Privacy

Our Website is not directed toward children and Vella Diamonds does not sell products for purchase by children. We do not knowingly collect information from anyone under the age of eighteen.


We believe that Vella Diamonds has appropriate procedures in place to protect the security of personal information transmitted to us or by us. We have designed our website(s) to encrypt such information during transmission using Secure Sockets Layer software.

Terms of Use, Notice and Revisions

If you visit any Vella Diamonds website, your visit and any dispute concerning privacy will be subject to this Privacy Policy and our Terms of Use. Our business continues to develop and evolve, and this Privacy Policy and our Terms of Use will change accordingly from time to time. We may send you reminders of our privacy policies and terms occasionally, by email or otherwise, unless you have told us not to do so. However, you should check our website to inform yourself of any changes. The form of our Privacy Policy in effect from time to time will apply to all information that we have collected.