our story

We’ve seen so many people living life in the fast lane and shopping online. We know more and more couples want to search for even the most special diamond rings and jewellery from the comfort and convenience of their own homes. That’s why we created Vella Diamonds. We want to give you Singapore’s first fully-online jewellery shopping experience for high-quality diamonds, engagement rings and wedding bands! No more travelling to the jewellery store. No more staring into glass cases. With Vella Diamonds, you can now explore a full range of brilliant gems and design your own rings, anywhere, anytime. Then, you can either buy them online, or see and hold what you’ve chosen, face to face, in a private and personalised setting. We have something for every shopping style! We know how what you want, and how much you want to personalise what you buy. That’s why choosing a diamond ring with Vella Diamonds will revolutionise how you design, choose and buy the special pieces that will mark that special chapter in your lives. It’s your ring, so make it yours, and stand out from the crowd! Create the perfect, one-of-a-kind piece to tell your love story from the comfort of your own home. We’ll make your most memorable and significant moment truly yours!


Top Quality Diamonds

Hand picked by our experts, only the most show-stopping diamonds and remarkable gems are showcased in our collection. See them for yourself and admire their beauty, clarity and superior craftmanship.


Customize your perfect piece

Create the design you want from our dazzling array of choices. Let your ring be truly yours in every way.


Beyond the 4Cs

Go beyond just selecting your own diamonds based on color, clarity, cut and carat weight. Our diamonds are GIA certified, and have undergone a rigorous grading process so you can choose freely, knowing that the diamonds you select are quality- assured and globally trusted. If you want to know more about the diamonds you are purchasing, simply make an appointment with any of our staff.Browse through and choose various samples online and we’ll show you how your ring might look, in person.

our mission

At Vella Diamonds, our mission is not only to create the perfect piece for you to remember forever, but also to offer a world class, unparalleled customer service. With the finest GIA certified, high-quality diamonds in their class available, your options are limitless. We also want to make sure you have an empowering online shopping experience that has the assurance of high quality and dependability.
We want nothing less than your purest satisfaction.

Quality Ensured

Here at Vella Diamonds, we pride ourselves in providing our customers the satisfaction of customizing your own wedding rings with the most exquisite selection of high quality diamonds and ring designs, whilst offering dedicated personal consultation and advice to ensure your dream ring exceed your expectations in quality and affordability. We are fully committed in making sure that you receive top-notch treatment and impeccable services when making one of the biggest decisions in your life. Your most memorable and significant moment is ours too.


our customer-first philosophy

Putting You First

As our customer, your satisfaction and the creation of your fondest memories are what matters the most to us, that’s why we put your needs first. Whether it’s convenience, design, or a personal touch, Vella Diamonds offers you the perfect diamond shopping experience you didn’t know you needed.

Max Value and Sparkle

Our selection of diamonds and rings are guaranteed to dazzle you at every grade. The quality is ensured by our team of diamond experts, and brought to you by our consultants of more than 10 years’ experience, who are able to assist and help you design the perfect diamond ring. We offer nothing less than the very best-in-class in the industry.

Vella Diamonds at Your Service

We are honoured to be a part in creating something beautiful that is so meaningful to you too.. Combining our exceptional customer service and extensive knowledge of our diamonds and jewellery experts, we will provide you a remarkable shopping experience that will surely put a smile on your face.

Exceeding Customers’ Expectations and Satisfaction

Our customers are our lifeblood. To be worthy of your continued support, we make you our top priority by protecting your interests, providing a pleasant shopping experience, online or in person.